Values We Consider


We support brands that are pet friendly and are constantly reinventing materials and finding alternatives to the use of animal products. We can assure you that no animals were harmed in the making of these products.


If we're going organic in what we eat, there is no reason why we shouldn’t follow the same principles in what we wear. Conventional methods of producing materials such as cotton use harmful chemicals that have a detrimental impact on the soil, air, water and the health of those growing the crops. By going organic we are taking that first step towards a healthier tomorrow. There are alternatives to cotton like fibres made from eucalyptus, bamboo, orange, hemp and corn and and the we bring to you brands that are working hard fighting to make these main stream. 


As one of our partner brands No Nasties rightly put it, fair trade is about “better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world”. We couldn’t agree more! Fair trade conditions for workers is the cornerstone of sustainability and therefore all our brands meet this standard.


Traditional crafts are unique to specific communities and cultures but over time have seen a decline due to a lack of support and exposure. The fast fashion industry and use & throw consumerism have already destroyed certain crafts that are now beyond revival.  Artisans for that matter have been sustainable for centuries and the movement towards sustainable choices is a great way to support them. Traditional artisans have followed slower sustainable processes for generations which have been insensitively disrupted by exploitative economies and their mechanisation. The disruption has, of course, adversely affected communities and the ecology. Our brands/ products assist in healing through facilitating adaptation of technologies to traditional craft communities and, in turn, helping communities adapt to contemporary conditions.


Only 1% of clothes in the UK are recycled. After 3-5 wears, 60% of our clothes end up in a landfill.  This is absolutely shocking and as consumers we need to make informed choices when we buy and need to take responsibility for our impact on the planet.  We should ask ourselves, what's the lifecycle of this product and how much did it cost the environment? We support brands that are making products to reduce waste by reusing, recycling and repurposing following their previous life or making products that last a lifetime. 
Supporting crafts that sustain communities is to us a value that cannot be ignored. You will instantly see the difference in quality between a product that is made by hand and that which is manufactured in a factory. These skills are so specific and complex that artisans have honed them over generations. Be it weaving, tailoring, embroidery or dying, each has its own expert resulting in the uniqueness of each product. It’s virtually impossible to achieve two identical pieces of the same design.