Collection: Vraj:bhoomi

Vraj:Bhoomi is a culmination of innovative patterns and immaculate tailoring with traditional crafts and textiles. A concept clothing label based out of Gujarat, they are working with desert artisans in transforming the traditional hand block printing skills to ethical aesthetic wear. They are reviving and growing a textile craft called “Ajrakh”, a form of hand block printing with resist dyeing using natural dye. 

Being a textile centric label, they are intensely involved in researching, reviving and sustaining the inherent quality of traditional Indian crafts. They consistently seek to push boundaries in the creation of a new aesthetic using old-world and traditional processes. The label focuses on comfort, ease and thus cotton in relaxed silhouettes characterise Vraj:bhoomi.

Ajrakh derives its name from the Arabic word Azrak meaning blue. The craft has been practised by the Katri community who migrated from Sindh to the Kutch, since the 16th century! Ajrakh is perhaps one of earliest forms of block printed textile in the world and it is indigenous to the land around the River Indus. Historic records date it back to the Harappan Civilization, which was known for its cotton and use of indigo.

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23 products
  • Kaftan - Mixed Up Stripes
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    £58.00
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  • Kaftan - Natural Base 1
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    £40.00
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  • Kaftan Dress - Black & Blue
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    £68.00
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  • Kaftan - Neutral
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    £68.00
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  • Kaftan - Blue and Black Circles
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    £58.00
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  • Kaftan - Red & Indigo Circles
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    £58.00
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  • Kaftan Dress- Indigo & Red
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    £48.00
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  • Handmade Textile Tie-up Necklace
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    £23.00
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  • Fan Folding Drawstring Necklace
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    £29.50
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  • Ajrakh Bead Necklace
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    £25.00
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  • Textile Indigo Earrings
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    £25.00
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  • Zero Waste- Stripe Earrings
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    £24.00
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  • Ajrakh Scarf - Burgundy Stripes
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    £35.00
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  • Ajrakh Scarf - Red Stripes
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  • Ajrakh Scarf - Black Pattern Play
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    £35.00
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  • Ajrakh Scarf - Broken Stripes
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    £35.00
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