The Loom Art stands for the love for hand loom. The label focuses on reviving the old and dying authentic craft, embroidery and weaving techniques indigenous to villages in India. It is a fond effort to give a platform to artisans such as weavers, embroiderers, samplers, craftsmen to come together and co-create.
Born out of looms, the brand wants you to invest in their story which lives a lifetime through its statement hand-embroidery on an organic bed of hand spun textiles. They are on a mission to revive ancient embroidery and weaving techniques such as Kantha, Phulkari and Cross Stitch. These techniques date back centuries and flourished before the advent of fast fashion. Therefore, The Loom Art wants to remind us of the simpler time when fabrics were woven and knitted by our grandmothers.